The International Conference on Information Management and business analytics is established to be one of the leading international conferences in Information Systems. The conference brings together information systems academics, scholars, researchers, and practitioners from academia and industry to discuss cutting-edge research in information systems and intelligent applications. ICISIA 2022 aims to discuss the fundamental and innovative topics in information systems and their societal impact on individuals and organizations. It mainly focuses on the role of Artificial Intelligence in Organizations, Human-Computer Interaction, IS in Education and Industry, IS Security, Privacy, and Trust, and the Recent Advances in IS Methods, Theories, and Philosophy.
 

Market Analysis:

A marketing information system (MIS) is a management information system designed to support marketing decision making. It brings together many different kinds of data, people, equipment and procedures to help an organization make better decisions. American academic Philip Kotler has defined it more broadly as “people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.” Not to be confused for a management information system, marketing information systems are designed specifically for managing the marketing aspects of the business.Digital surveys, also referred to as online questionnaires, are research tools that ask consumers questions in a virtual environment. These surveys are a type of Online Research Method (ORM). Many of these ORMs are related to older research methodologies that have been re-invented and re-imagined to work with new technologies and the on-the-go conditions of a digital environment.

The research report has incorporated the analysis of different factors that augment the markets growth. It constitutes trends, restraints, and drivers that transform the market in either a positive or negative manner. This section also provides the scope of different segments and applications that can potentially influence the market in the future. The detailed information is based on current trends and historic milestones. This section also provides an analysis of the volume of production about the global market and also about each type from 2016 to 2026. The research includes historic data from 2016 to 2021 and forecasts until 2026 which makes the report’s an invaluable resource for industry executives, Marketing, Sales and product managers, consultants, analysts, and other people looking for key industry data in readily accessible documents with clearly presented tables and graphs.

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